A Guide To Website Promotion Part Two

Now that you are familiar with the most important search engines and link strategy, you should not ignore other incentives to stimulate that will enhance your site promotion efforts.

3. Traditional Media Strategies

Website promotion should be a combination of online and offline strategy. Traditional media tools successfully applied to increase traffic, and get more visitors.

Promote your Web site on business cards, stationery and paper companies.

Don & 39; t ignore the importance of traditional media. Include your URL in any display in newspapers, magazines and so on. Many people use the white and yellow pages to find services. Make sure the company is registered and provide URL along recording, and.

Send your clients& 39; business greeting cards at the appropriate time. They will serve as reminders and help to maintain good channels of communication between you and your customers.

Use your local television and radio to promote your site. The ads on national television, really expensive, but use them if you have the money.

Print informational pamphlets and periodicals. For periodicals, not just ramble on the theme: make them worth reading. Send them free of charge to business partners, customers, journalists and research centers.

Develop free service (related to your business on the ground) to attract customers to your website: free online insurance calculator, free e-book, free software, etc.

4. Email Strategies

Emails virtual corporate letters. Email can be used to send replies to the queries, news, suggestions, recommendations and more. The first and most important rule when it comes to business e-mail: DO NOT SPAM! The rest happens naturally.

No question that business by e-mail you send, and always use a signature: your name, title, address and telephone numbers, web site. Always include the http:// to the domain name, as many email programs can not turn a simple www. in exile.

Publish an eNewsletter (" ezine "): This electronic periodicals useful information for your customers. You can include in eNewsletter articles, press releases, news and special offers. But do not forget to include a link to your site, and.

Send its customers special offers, discount coupons, product updates, and so forth. They should be personal, and clearly on the merits. Again: not spam.

There have electronic marketing companies that have developed lists of people who have agreed to receive commercial messages. You could use this service, but if you do, make sure that this is not the type " pay to read it & quot; company. To pay for it, as you do not fit, as people who get paid to read letters, not worried about your messages, but simply click on the link to obtain a commission for clicks.

Up now you understand the importance of finding a strategy as to create a sound linking strategy, as traditional media to increase the popularity of the site and e-mail, what strategies work best to promote your site. In the third and last part of this brief guide, we will show you how to effectively use paid advertising. We also look at some other website incentive instruments. lakia nitro



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